Nucleus’ Partnership With Ad Club Kicks Off At Advertising People Of The Year Ceremony
(From left: Fernando Machado, Sara Sindelar, Rachel Tipograph, Seth Rogin, Beth Comstock, Henry Timms; Photo courtesy of Margarita Corporan)
Nucleus recently kicked off its year-long partnership with Ad Club, New York’s premiere advertising industry organization, at its Advertising People of the Year celebration on Tuesday, July 18 held at Current overlooking Chelsea Piers in Manhattan.
The 2017 honorees included:
Fernando Machado, Head of Brand Marketing, Burger King
Marketer of the Year
Beth Comstock, Vice Chair, GE
Industry Legend of the Year
Henry Timms, Executive Director, 92nd Street Y
New Yorker of the Year
Rachel Tipograph, Founder & CEO, MikMak
Startup of the Year
Sara Sindelar, Next Gen Intrapreneur, IBM
Rising Star of the Year
Nucleus’ Real Headlines Challenge
The cocktail party before the awards ceremony included a custom activation of Nucleus’ “The Real Challenge” in which attendees were asked to read a headline and decide if it was “real” or “fake.” The “real” headlines were sourced from trusted news brands within the Nucleus alliance. Also included among the headlines were fun and interesting factoids about the honorees — which schools they attended, major successes from their careers, for example. Only 59 percent of guests correctly guessed “real” from “fake” demonstrating that context and trusted sources matter.
(A Nucleus brand ambassador facilitates “The Real Challenge” with event attendees; Photo courtesy of Margarita Corporan)
(Seth Rogin, President and CEO, Nucleus reveals “The Real Challenge” results, only 59 percent of guests correctly choosing “Real” from “Fake;” Photo courtesy of Margarita Corporan)
(Reception for the Ad Club’s Advertising People of the Year at Current in Manhattan on Tuesday, July 18; Photo courtesy of Margarita Corporan)
For more about this partnership or to learn about Nucleus’ others, email Sabra Harrison at firstname.lastname@example.org.