TECH & SPECS

High Impact
& Rich Media

Rich media creatives typically include audio, video, or other elements that encourage viewers to engage with the ad. Rich media creatives are approved for direct, but must be approved for programmatic buys (including private marketplace).

DETAILS AND REQUIREMENTS:
  • File Formats: 3rd-party ad tags only
  • Audio: Must be user-initiated
  • Maximum Animation: 15 seconds
  • • Animation plays once. Replay button optional
  • • Must include functioning close, collapse, and expand buttons
  • • 1-pixel border must be visible to differentiate the ad from content
  • • Ad tags can be created in-house through a 3rd-party rich media vendor
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Expanding Medium Rectangle
SPECS
  • • Initial: 300x250
  • • Collapsed: 300x250
  • • Expanded: 600x250
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 300 KB
  • • Expansion must be user-initiated.
SERVES ON: DESKTOP/TABLET
Expanding
SPECS
  • • Initial: 300x600
  • • Collapsed: 300x600
  • • Expanded: 600x600
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 300 KB
  • • Expansion must be user-initiated.
SERVES ON: DESKTOP/TABLET
Expanding Mobile Leaderboard
SPECS
  • • Initial: 320x50
  • • Collapsed: 320x50
  • • Expanded: 320x416
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 300 KB
  • • Expansion must be user-initiated.
SERVES ON: MOBILE
Expanding Leaderboard
SPECS
  • • Initial: 728x90
  • • Collapsed: 728x90
  • • Expanded: 728x315
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 300 KB
  • • Expansion must be user-initiated.
Pushdown
SPECS
  • • Initial: 970x250
  • • Collapsed: 970x90
  • • Expanded: 970x250
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 1MB
  • • Expansion must be user-initiated.
SERVES ON: DESKTOP/TABLET
Billboard
SPECS
  • • Dimensions 970x250
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 1MB
SERVES ON: DESKTOP/TABLET
Interstitial
SPECS
  • • Dimensions Up to 800x600
  • • Max Initial Load: 200 KB
  • • Max Subsequent Load: 300 KB
  • • Ad must automatically appear on page load. Must include functioning close and collapse buttons. Auto-close after 10 seconds.
SERVES ON: DESKTOP/TABLET
Video Scroller
SPECS
  • • Aspect 4:3 or 16:9 (Widescreen)
  • • Minimum Width: 780
  • • Minimum Height: 439
  • • Maximum Video Length: 30 seconds
  • • File Format: MP4, MOV, YouTube
  • • Built by our in-house creative team.
SERVES ON: DESKTOP/TABLET/MOBILE
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